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Combination Cards |
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Most of us use a business card more than any other marketing tool, yet it very often
displays the least marketing savvy.
The old standards include some basic info -- Business Name, Employee Name, Title, Phone numbers, Address, etc, and perhaps a logo. These may have been sufficient 10 years ago, but today, not a chance!
How can you make your business card generate more business?A variety of combination cards are now used to supercharge the effect of the old standard. One of them may suit you, or you might dream up one of your very own hybrids. You can see a selection of these combinations below.
- Loyalty, or V.I.P. Cards
- Information Cards
- Web Cards
- Coupon Cards
- Note Cards
- Billboard Cards
- Referral Cards
Loyalty, or V.I.P. CardsLoyalty Cards, or V.I.P. Cards are especially good for Coffee Shops, Cafes, Takeaways, Restaurants, Bars, and Hairdressers, although they can be effective for a myriad of other types of business. You can mark or punch the card each time the customer presents as an incentive to visit regularly and collect a reward after a set number of purchases.
- Inspire your customers to come back regularly.
- Motivate your customers to spend more money each visit.
- Encourage new customers.
- Increase "FREE" word-of-mouth advertising.
Examples: Insert IMAGES here!
Information CardsA primary challenge is to get prospects to hold onto your business card until they need it. Increase the chance of this happening by incorporating information your prospect might refer to occasionally. You might use something general, such as a calendar or you might use something specific to your field.
For example:
- A list of trade equivalents
- Weights and measures
- Shortcuts
- Hints and Tips
- Handy URLs, resources, etc.
Web CardsWeb cards are used to direct prospects to the kind of cutting-edge, detailed information you offer online. If you have a considerable web presence, a web-oriented card works as a partner to your site and provides a quick directory of your site.
Coupon CardsInclude a coupon or discount offer on the back of your card. Your prospect is lured by the offer of a discount on their first or next order. Make your card look like a coupon or just add a line such as "Present this card for a 10 percent discount on your next purchase."
Note CardsIf you often have to write something on your cards, include a lined section on the back for notes. A few lines make scrawling a note far more orderly and help create a better impression.
Use it to write down:
- Prices
- Dates or times
- A product name
- The name of a colleague your prospect should contact
- A recommendation
- Specifications
Billboard CardsUse the back to present your advertising message!
Design it like a billboard--a short and snappy message that can be understood at a glance. Use only a few words set in a clear typeface and some striking graphics or a photograph. This type of card may benefit from using full colour on both sides, however it's not necessary. Remember that you can use greyscale rather than just black/white.
Present your card with the billboard side upwards
Referral CardsIf recruiting members is part of your business, a referral card makes it easy to introduce the organization and invite a prospect to your next meeting.
Include a place to:
- Fill in the date, time and location of the next meeting
- The cardholder's name and phone number
On the back, give a brief summary of the organization and any necessary details. Give each member some cards and ask them to hand them out whenever they get an opportunity.
Only you know which one is right for your business...
Ring now for the best Business Card deals! PH: 0408 182 230 or email us here.
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We love our clients and it shows.Michael, I received the cards today I am very happy. Thank you so much I shall recommend you and your work.
Janis Bailey
(Photographer & Life Coach - Maleny)
I've been very impressed with your efficiency and standard of work.
Katrina
(Glen Eden Beach Resort - Peregian)
Thank you for all your help in this process as you have always been quick to reply to any questions and have been very helpful from day one.
Brady Marshall
(Efficient Computer Technologies)
Wicked thanks again man your service was incredibly efficient and you will definatly hear from me again next time I need business cards.
Regards, Samson.
(Detonate)
Dear Michael Reardon
Thank you so much for the business cards. They arrived a few days ago and look great!! It's been such a pleasure dealing with your company. You guys are very efficient and professional.
Thanks, Rasha.
(Rush to get Fit)
Hello Michael
Thanks for sending on the invoice. We received the cards this morning before 9am! The cards look great, we're very pleased with the result. Thanks
Peter O'Brien
(Communications Cabling)
Hi Michael
Thanks for the cards - everything went well. Looking to do some more for myself.
Cheers Hugh
(Commercialising Innovative Technologies)
Hi Michael, You have made this very easy,
Thank you, Cathou.
(Cat's Whiskers - Mountain Creek)
No problems Michael, received on time and really like the product.
Cheers, Tony Gilson.
(SV Steel - Brisbane Bay Islands)
Yes cards are great, thanks again :) very happy with both cards.
Cheers Sam
(Wagalot Pet Care & Urban Yard Landscape)
We got the cards yesterday morning, they look fantastic. Thank you for all your help.
We will be coming back to you should we need more. I can’t imagine what they would look like if we didn’t have your advice.
Cheers, Josh Vernon-Rogers
(VIDEOCAKE PRODUCTIONS)
Thanks for all your help,
Cheers Jake
(Fitness Edge)
They've arrived and look fantastic thank you!
Kind regards, Katrina.
(Glen Eden Beach Resort)
Michael, the cards are fantastic. I have been all over town with them. Thank you.
When a bit of water passes under the bridge, I will be in contact again for some more of your services
John Schwabe
(Schwabe Consulting Engineers Pty. Ltd.)
Hi Michael,
All good my friend, thank you very much for all your assistance throughout the process!
Kind regards, Imran Karolia.
(Southpaw Music Group)
Perfect....thank you! Payment is being made right now
Miranda
(Eco Bambino)
Hi Michael,
Thanks for the great design and painless experience.
Val.
(XL Services)
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